Fenty Beauty

Fenty Beauty LLC
IndustryCosmetics
FoundedSeptember 8, 2017 (2017-09-08)
FounderRihanna
Headquarters425 Market Street, 19th Floor, ,
California, United States
Area served
Worldwide
Key people
ProductsCosmetics
Owner
  • Rihanna (50%)
  • LVMH (50%)
Number of employees
200
ParentKendo Holdings
LVMH
Fenty Corp
Websitefentybeauty.com

Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand of Rihanna and LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.