Fenty Beauty
A Fenty Beauty display at Sephora on September 23, 2017, shortly after launch | |
| Industry | Cosmetics |
|---|---|
| Founded | September 8, 2017 |
| Founder | Rihanna |
| Headquarters | 425 Market Street, 19th Floor, , California, United States |
Area served | Worldwide |
Key people |
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| Products | Cosmetics |
| Owner |
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Number of employees | 200 |
| Parent | Kendo Holdings LVMH Fenty Corp |
| Website | fentybeauty |
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand of Rihanna and LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.