Evolve (WWE brand)

Evolve
Product typeProfessional wrestling
Sports entertainment
OwnerWWE
Produced byPaul "Triple H" Levesque
Gabe Sapolsky
Shawn Michaels
CountryUnited States
IntroducedMarch 5, 2025
Related brandsRaw
SmackDown
NXT
TaglineFirst, a prospect is ID'd. Then they EVOLVE.
(2025–present)
General Manager
Timothy Thatcher
Predecessor:
Evolve Wrestling

Evolve is a developmental brand of the American professional wrestling promotion WWE that launched on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis. Wrestlers assigned to Evolve primarily appear on the brand's weekly television program, Evolve. The brand serves as a developmental program that features up and coming wrestlers from the WWE Performance Center and the WWE Independent Development and Next in Line systems competing in an attempt to be promoted to NXT, where advanced developmental wrestlers perform to prep for potential main roster call ups.

In addition to Evolve's main television program, the brand's wrestlers also appear on its supplementary reality show, WWE LFG along with the Independent Development and Next in Line recruits.