El Efecto (song)

"El Efecto" (transl. "The Effect") is a song recorded by Puerto Rican singers Rauw Alejandro and Chencho Corleone. It was written by Alejandro, Eric Duars, Colla, Mr. NaisGai, Nigel Hamelinck, Corleone, and Ravi Ramdihal, while the production was handled by Mr. NaisGai, Hamelinck, and Ramdihal. The song was released for digital download and streaming as a single by Duars Entertainment on March 15, 2019. A Spanish language reggaeton song, it is about living the moment since you never know what is going to happen tomorrow. The track received positive reviews from music critics, who complimented its danceable and catchy rhythm.

"El Efecto" was commercially successful, reaching the top 10 in Argentina and Dominican Republic. The song gained further recognition as Ester Expósito's video of dancing to the song went viral on Instagram. It has received several certifications, including platinum in Italy and triple platinum in Spain. An accompanying music video, released simultaneously with the song, was filmed in Puerto Rico and directed by Abner Maldonado. A remix of "El Efecto" with Puerto Rican singer Kevvo featuring Puerto Rican rapper Bryant Myers, Puerto Rican singer Lyanno, and American singer Dalex was released on December 13, 2019. The remix received positive reviews from music critics and was ranked among the 100 best songs for a party by Cosmopolitan. It reached the top 20 in Paraguay, and was certified gold in Spain.