East–West Shrine Bowl

East–West Shrine Bowl
See logo history
StadiumFord Center at The Star
LocationFrisco, Texas
Previous stadiums
Previous locations
Operated1925–present
Websiteshrinebowl.com
Sponsors
Shriners (1925–present)
Former names
East–West Shrine Game (1925–2019)
2026 matchup
East vs. West (West 21–17)

The East–West Shrine Bowl is a postseason college football all-star game that has been played annually since 1925; through January 2019, it was known as the East–West Shrine Game. The game is sponsored by the fraternal group Shriners International, and the net proceeds are earmarked to some of the Shrine's charitable works, most notably the Shriners Hospitals for Children. The game's slogan is "Strong Legs Run That Weak Legs May Walk."

Teams consist of players from colleges across the country, and players may be college seniors or college underclassmen who have declared for the NFL Draft who are eligible to play for their schools. The game and the practice sessions leading up to it attract dozens of scouts from professional teams. Since 1985, some players of Canadian university football have also been invited, even though U Sports and the NCAA play by different football codes.

The game has been played in various locations. Most editions have been held in California, although the most recent edition played there was in 2005. The game has been played in Texas since the February 2024 edition. Since 1979, the game has been played in January or February, and has been played on January 10 or later since 1986. The later game dates allow players from teams whose schools were involved in bowl games to participate.