EB Games

This article is about the retailer. For their former convention in Australia, see EB Games Expo.
EB Games
FormerlyElectronics Boutique, EBX, EB World
IndustryVideo game retailer
Founded1977 (1977) (as Electronics Boutique)
Philadelphia, U.S.
Area served
ProductsVideo games, game consoles
Owner

EB Games (previously known as Electronics Boutique) is an international video game brand that is used by multiple retailers that are trading in Canada and Australia.

Originally established as an American company in 1977 by James Kim in Philadelphia, Electronics Boutique sold calculators, radios and digital watches before pivoting towards sales of computers and software products. In the mid-1990s, Electronics Boutique became a video game retailer, later expanding internationally across Canada, Europe and Australia. In 2002, it was renamed from Electronics Boutique to EB Games, with some stores also trading as EBX and EB World.

In October 2005, EB Games accepted a takeover deal from rival GameStop Corp. for $1.44 billion, who phased out the EB name in the United States, renaming all American outlets to GameStop. The EB name still survives in Canada and Australia due to local brand recognition, with the name used under franchise agreements from GameStop Corp.

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