Durant Motors
| Industry | Automobile |
|---|---|
| Founded | 1921 |
| Founder | William C. Durant |
| Defunct | 1931 |
| Fate | Dissolved |
| Products | Vehicles |
| Divisions | Durant Flint Star/Rugby Mason Truck |
| Subsidiaries | Locomobile Company of America |
Durant Motors is a defunct American multinational automobile manufacturer, previously headquartered in Detroit, Michigan, United States. It was incorporated on January 12, 1921 by William C. Durant, who was the former founder and CEO of General Motors.
The company introduced three automobiles originally, Star, Durant and Flint, but also acquired Locomobile shortly after the initial founding. In addition, Durant Motors added Mason Truck and created a rebadged version of the Star for international markets, called the Rugby. Five production locations were established: Lansing, Michigan; Flint, Michigan; Elizabeth, New Jersey; Oakland, California; and Leaside, Ontario, Canada.
While the company initially amassed good success, slowing sales and poor stock positions up to and subsequently following the 1929 stock market crash caused the company to cease all production in August, 1931. The company went into liquidation in 1933.