Film distribution

Film distribution, also called film exhibition or film distribution and exhibition, is the process of making a film available for viewing to an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater, physical media (DVD, Blu-ray), digital download/transactional video on demand (VOD) (sale or rental), subscription VOD (e.g. Amazon Prime Video, Apple TV+, Disney+, Netflix) or television programs through broadcast syndication. For commercial projects, film distribution is usually accompanied by film promotion.

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