Direct Line Group

Direct Line Insurance Group plc
Company type	Subsidiary
Industry	Insurance
Founded	February 2012
Founders	Peter Wood; Martin Long;
Headquarters	Bromley, England
Area served	United Kingdom
Key people	Danuta Gray (Chair of the Board); Owen Morris (Chief Executive Officer);
Products	General insurance; Finance;
Brands	Direct Line; Churchill; Privilege; Green flag; Direct Line Group Auto Services; By Miles; Darwin; Direct Line for Business; Churchill Business; Churchill Expert; CaHa!; Brolly (defunct); Shotgun (defunct);
Revenue	£4,567.0 million (2024)
Operating income	£218.4 million (2024)
Net income	£162.6 million (2024)
Owner	Aviva
Number of employees	10,200 (2024)
Subsidiaries	UK Insurance Limited; UK Insurance Services Limited;
Website	directlinegroup.co.uk

Direct Line Insurance Group plc is a British insurance company based in the United Kingdom, formed in 2012 by the divestment of The Royal Bank of Scotland Group's (RBS) insurance division, through an initial public offering. The company owns a number of insurance subsidiaries, providing various insurance products, including Direct Line and Churchill Insurance, Darwin as well as the roadside assistance and vehicle recovery provider Green Flag.

The group was listed on the London Stock Exchange until it was acquired by Aviva in July 2025.