Datafication

Datafication is a technological trend turning many aspects of our life into data, which is then converted into information, thereby manifesting as a new form of value. This concept was introduced to the broader lexicon in 2013 by Kenneth Cukier and Viktor Mayer-Schönberger. Prior to this, datafication had been predominantly associated with the analysis of representations of our lives captured through data, but not on the present scale. This transformation can be attributed to the impact of big data and the computational opportunities afforded to predictive analytics.

Datafication is not the same as digitization, which takes analog content—books, films, photographs—and converts it into digital information, a sequence of ones and zeros that computers can read. Datafication is a far broader activity: taking all aspects of life and turning them into data [...] Once we datafy things, we can transform their purpose and turn the information into new forms of value

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