Cadbury Dairy Milk
Logo used since 2020 | |
A Dairy Milk Caramel bar in its foil wrapper | |
| Product type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | June 1905 |
| Related brands | List of Cadbury products |
| Markets | Worldwide |
| Website | cadbury.co.uk/dairy-milk |
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury since 1905. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar to advertise the bar's higher milk content.
The bar was developed by George Cadbury Jr, and by 1914 had become the company's best-selling product. A century on it has retained its position as a market leader in Britain where it was ranked the best-selling chocolate bar in 2014. Dairy Milk is available in countries including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, and Bangladesh, as well as in the United States where it is manufactured and distributed by the Hershey Company under licence from Cadbury, with a recipe that differs from the original.