Trade name

This article is about businesses. For cultivated land plants, see Cultivar § Trade designations and selling names. For pharmaceuticals, see Drug nomenclature § Trade names. For other products and services, see Brand name.
"D/b/a" redirects here. For other uses, see DBA (disambiguation).

A trade name, also known as a trading name, business name or operating name, is a pseudonym used by companies and other organizations that do not operate under their registered legal name. Registering the trade name with a relevant government body is often required.

In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used, among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used.

A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered.

Online platforms such as Wix, Namelix, Looka, LegalZoom, and Elementor also provide tools for creating and searching for trade names as part of establishing a business website.

This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.