Crossmark

Not to be confused with X mark or CrossMark.

Crossmark
IndustryConsumer goods
Founded1905 (1905), in Fort Smith, Arkansas
Founder
  • Willis Johnson
  • E. Leslie Hunt
Headquarters
Lewisville, Texas
Area served
North America
Key people
Jami McDermid – President
ServicesSales and marketing
Owner
  • Acosta Group
  • (2024–present)
Websitewww.crossmark.com

Crossmark, Inc. is a sales and marketing services company that operates within the consumer goods industry. The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory. Crossmark contributes research and data to the Food Marketing Institute. The company serves grocery, mass, club, drug, convenience store, and home improvement channels.

Acquired in 2024, Crossmark is a subsidiary of Acosta Group, a parent brand that unifies several agencies under a single enterprise structure.

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