Create (song)

"Create" (Japanese: 創造, Hepburn: Sōzō) is a song by Japanese singer-songwriter and musician Gen Hoshino from his fifth studio album, Gen (2025). The theme song to the 35th anniversary of the Nintendo video game Super Mario Bros. (1985), the song first appeared in a June 2020 commercial. Speedstar Records released it as a digital single on February 17, 2021, before a physical double A-sided CD with "Fushigi" was issued on June 23, 2021. Inspired by Nintendo's creative philosophy, Hoshino wrote and produced the track, and co-arranged it with Mabanua. A J-pop, progressive pop, and soul song, the lyrics sees Hoshino encouraging listeners to create. It features several references to Nintendo, such as the start-up jingle to their GameCube console, sound effects from Super Mario Bros., and homages to the company's history.

Critics thought that "Create" showed respect for Nintendo; they also commented on its J-pop composition and Hoshino's lyricism. The song reached number 7 on the Billboard Japan Hot 100, number 10 on the Oricon Combined Singles Chart, and number 94 on the Billboard Global Excl. US. The song has received two gold certifications from the Recording Industry Association of Japan: one for 50 million streams, and another for 100,000 CD sales as a double A-side with "Fushigi".

Yoshiyuki Okuyama directed the music video for "Create" using camera methods that included an iPhone and 8mm film. The video sees Hoshino singing and moving around; its editing and Hoshino's movements interact with the references to Nintendo in the song's lyrics and composition. Hoshino has performed the song during television appearances and concerts. On New Year's Eve 2025, it was performed from the Nintendo Museum for the 76th NHK Kōhaku Uta Gassen, with a special appearance from Koji Kondo, the original composer of Super Mario Bros.