Crave (streaming service)

Crave (originally CraveTV) is a Canadian subscription video on-demand, over-the-top, streaming television service owned by Bell Media. The service competes directly with other subscription-based streaming services operating in Canada, primarily against American-based services.

The service features Bell Media original programming, other premium international programming, and various theatrically released films. As of November 2024, Crave's major programming suppliers are Warner Bros. Discovery (HBO/HBO Max programming and Warner Bros. films), and Sony Pictures (theatrical films from labels including Columbia). Starz, offered in partnership with Lionsgate, is available as an add-on. In 2025, Crave subsumed the streaming services offered by other Bell Media properties, adding streaming of live and on-demand programming from CTV, Noovo, and their sister non-sports specialty networks, as well as free ad-supported streaming television (FAST) content from CTV.

Launched in December 2014 as the low-cost streaming service CraveTV, by late 2018 the service had pivoted to focus on premium content, integrating its operations with The Movie Network (which became the Crave pay TV network), and later its French-language counterpart Super Écran. Crave is available either as an over-the-top subscription service, or through participating Canadian television service providers.