Cracker Barrel
Cracker Barrel's "Uncle Herschel" logo used since 2015 | |
| Cracker Barrel | |
| Company type | Public |
| ISIN | US22410J1060 |
| Industry | Restaurants |
| Founded | September 19, 1969 |
| Founder | Dan Evins |
| Headquarters | , US |
Number of locations | 657 (2025) |
Area served | United States |
Key people | |
| Products | Southern Cuisine (breakfast foods • seafood • chicken platters • dumplings • steaks • kids menu • pork dishes • salads • sandwiches • beef platters • desserts) |
| Services | Food General store |
| Revenue | US$3.48 billion (2025) |
| US$55 million (2025) | |
| US$46 million (2025) | |
| Total assets | US$2.16 billion (2025) |
| Total equity | US$462 million (2025) |
Number of employees | 76,730 (2025) |
| Subsidiaries | Logan's Roadhouse (1999–2006) Rocking Chair, Inc. (2002–present) Maple Street Biscuit Company (2019–present) |
| Website | crackerbarrel.com |
| Footnotes / references Financials as of August 1, 2025. | |
CBCS Properties, Inc., doing business as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Dan Evins and Tommy Lowe in 1969. The chain's early locations were positioned near Interstate Highway exits in the Southeastern and Midwestern United States, but expanded across the country during the 1990s and 2000s. As of August 10, 2023, the company operates 660 stores in 45 states.
Cracker Barrel's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each location features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area. Cracker Barrel partners with country music performers. It engages in charitable activities, such as having given assistance to those impacted by Hurricane Katrina and also to injured war veterans.