Insights Association

The Insights Association (IA) is a not-for-profit trade association representing the U.S. insights, market research and data analytics industry.

IA empowers more than 30,000 data and insights professionals, serving as the leading voice for those who transform data into understanding. Guided by principles of ethics and truth, its mission is to bring clarity to an uncertain world through advocacy, education, and community.

Through tireless advocacy, IA works to ensure the insights and analytics profession can evolve and thrive—shielding the industry from harmful regulation while promoting governance, rigor, and ethical standards. Membership connects professionals and organizations to a trusted network supported by education, certification, and resources that uphold transparency, quality, and trust.

IA is headquartered in Washington, D.C. and also operates six regional U.S. chapters and one Canadian chapter. Its members annually reaffirm their adherence to the enforceable IA Code of Standards and Ethics for Market Research and Data Analytics, which sets the benchmark for professional and ethical conduct across the industry.

CIRQ (the Certification Institute for Research Quality) is a wholly-owned IA subsidiary which serves as an ISO-accredited auditing and certification body that provides assessment and certification services to research and insights organizations in accordance with international standards such as ISO 20252:2019, ISO/IEC 27001:2022, and ISO/IEC 27701:2019.

Impact begins with insight. Insight begins with the Insights Association. Know what’s next.