Cool Whip
Pumpkin pie topped with a dollop of Cool Whip | |
| Product type | Whipped topping |
|---|---|
| Owner | Kraft Heinz |
| Country | United States |
| Introduced | 1966 |
| Previous owners | General Foods Kraft General Foods Kraft Foods |
| Website | kraftheinz.com/cool-whip |
Cool Whip is an American whipped topping brand owned by Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time. It is also used as a base and core ingredient in some desserts, such as Watergate Salad.
Cool Whip is sold frozen and must be defrosted before being used. It has a longer shelf life than cream while frozen. On the other hand, it does not have the same flavor or texture as whipped cream, and costs nearly 50% more per ounce. It was originally marketed as being "non-dairy" despite containing the milk protein casein.