Comfort Inn and Suites
| Company type | Subsidiary brand |
|---|---|
| Industry | Hospitality |
| Founded | 1981 |
| Founder | Quality Inns International |
| Headquarters | , |
Number of locations | 2,159 (as of December 31, 2024) |
Area served | Worldwide |
| Owner | Choice Hotels |
| Website | www |
Comfort is an American hotel franchise brand launched in 1981 by Quality Inns International which later became the Choice Hotels chain. The brand is used worldwide by its parent company. The franchise experienced significant growth during the 1980s in the United States.
Originally targeted at economy travelers, Comfort was repositioned in the early 2010s as an upper-midscale brand. Choice currently operates three franchise formats under the Comfort logo: Comfort Inns, Comfort Suites, and Comfort Inn & Suites. Its competitors include Marriott's Fairfield Inn & Suites, IHG's Holiday Inn Express, and Hilton's Hampton Inn.