Choque da Uva

Choque da Uva (Grape Shock), also known as Choque na Festa da Uva (Shock at the Grape Festival) or Lasier Martins Tomando Choque (Lasier Martins Having a Shock) refers to an electric shock that Brazilian journalist Lasier Martins suffered at the Grape Festival, in Caxias do Sul, during Jornal do Almoço, on RBS TV. The incident, which happened in 1996, became an internet meme from 2006, when a video of the occurrence was uploaded onto YouTube. Lasier criticized its spread, but did not file a lawsuit. The shock was repeated on Jornal do Almoço in 2010, where it was selected as the most noteworthy moment in the program. Lasier used the occurrence in his campaign for the Senate in 2014.

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