Chicha (art)

Chicha art refers to a Peruvian kitsch aesthetic that was born in the 1980s. It has been described as a contemporary baroque art.

The movement emerged alongside Chicha music and the mass migration from Peru's Andean highlands and central forest to coastal cities. Created as promotional posters for cumbia concerts using hand-drawn screen printing techniques, the style is characterized by phosphorescent and fluorescent colors, contrasting tones against black backgrounds.

Chicha art gained recognition in the late 2010s as a new generation of artists embraced their cultural heritage, including the children of immigrants.