Cheap Monday

Cheap Monday is a Swedish clothing label known for its skinny jeans and association with 2000s youth culture. Founded in 2004 by Örjan Andersson and Adam Friberg, it was originally established as Weekend, a second-hand store in a Stockholm suburb. The brand then began selling its own designs, its name derived from the fact that the original store was only open on Sundays.

Cheap Monday eventually expanded beyond jeans to include sneakers, flannel, and shirts. Its collections were distributed worldwide in a variety of stores such as Urban Outfitters and Barneys New York, as well as online retailers like The Iconic, SurfStitch, and ASOS. In addition to franchise locations, the label had four standalone stores in London, Paris, Beijing, and Shenyang, and launched several pop-up shops in Stockholm, Utrecht, Los Angeles, and Hong Kong.