Century (marque)

For the automobile within the Toyota brand, see Toyota Century.

Century
Company typeDivision
IndustryAutomotive
Founded2025 (2025)
FounderAkio Toyoda
HeadquartersJapan
Area served
Worldwide
ProductsLuxury vehicles
ParentToyota Motor Corporation
Websitecentury-100.com

Century (Japanese: センチュリー, Hepburn: Senchurī) is a Japanese luxury automobile brand of Toyota, slotted above Lexus. It competes with rival premium luxury brands such as Rolls-Royce, Maybach, and Bentley.

The Century brand was spun off from Toyota in October 2025, previously being Toyota's flagship model; the Toyota Century.

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