CeX (retailer)

C.E.X. Limited
Trade name	CeX
Formerly	Calibre Analysis Limited (May–August 1996)
Company type	Private
Industry	Retail
Founded	1992 in Tottenham Court Road, London, United Kingdom
Founders	Robert Dudani; Paul Farrington; Hugh Man; Charlie Brooker; Oli Smith; Oliver Ball;
Headquarters	Watford, Hertfordshire, United Kingdom
Number of locations	619 (2025)
Area served	Australia; Canary Islands; India; Ireland; Italy; Malaysia; Mexico; Poland; Portugal; Spain; United Kingdom; Netherlands (formerly); United States (formerly);
Key people	David Mullins (Chairman); David Butler (Managing Director);
Products	Electronics; Mobile Phones; Computers; Tablets; Video games; Music; DVDs; Blu-rays; Ultra HD Blu-rays;
Revenue	£178.70 million (2023)
Operating income	£5.48 million (2023)
Net income	£4.15 million (2023)
Total assets	£15.23 million (2023)
Number of employees	2,633 (2023)
Website	webuy.com

C.E.X. Limited, trading as CeX (/sɛks/), is a British retailer predominantly dealing in pre-owned video games, mobile phones, computers, DVDs, Blu-rays and consumer electronics, established in 1992 in London as the Computer Exchange. The retailer later renamed itself as the Complete Entertainment Exchange. As of May 2025, there are 393 stores in the UK, and a further 231 internationally, with a number of its locations being franchises.