Catalyst Code
| Author | David S. Evans Richard L. Schmalensee |
|---|---|
| Language | English |
| Subject | Business Strategy |
| Genre | Non-fiction |
| Publisher | Harvard Business School Press |
Publication date | May 9, 2007 |
| Publication place | United States |
| Media type | Hardback |
| Pages | 228 pp |
| ISBN | 978-1-4221-0199-5 |
| OCLC | 76073300 |
| 658/.046 22 | |
| LC Class | HD9999.M78 E94 2007 |
Catalyst Code: The Strategies Behind the World's Most Dynamic Companies is a book on business strategy and economics written by David S. Evans, founder of Market Platform Dynamics, and Richard L. Schmalensee, an economist at the Massachusetts Institute of Technology and former dean of the MIT Sloan School of Management. It was first published in 2007.
The book analyzes the growth and management of two-sided markets and platform business models, focusing on the strategies that enable companies to act as "catalysts" by bringing together different groups of users. Drawing on examples from technology, finance, and retail industries, Evans and Schmalensee discuss how firms such as Visa, Google, and eBay create value by facilitating interactions between distinct customer bases.
Catalyst Code is frequently cited in the literature on platform economics and competition policy, as it outlines challenges in pricing, governance, and regulation of multi-sided markets. It has been used as a reference in both academic research and management practice.