Cîroc
Cîroc Snap Frost Vodka | |
| Type | |
|---|---|
| Manufacturer | Diageo |
| Origin | France |
| Introduced | 2003 |
| Proof (US) | 80 (vodka and brandy) 70 (flavored varieties) |
| Variants |
|
| Website | www |
Cîroc (French pronunciation: [siʀɔk]) is a brand of alcoholic beverages produced in France since 2003 and owned by the British multinational alcoholic beverage company Diageo. The brand line includes vodka, flavored vodka-based products, and brandy.
Beginning in 2007, the marketing and promotion of Cîroc in the United States were conducted in partnership with rapper Sean Combs through an "equal-share venture," with profits from the brand split between Combs and Diageo. This arrangement was terminated in 2024 following Combs' legal dispute, leaving Diageo as the sole owner.