Brochure

A brochure is a promotional document used to introduce an organization, product, service, or event to prospective audiences. Traditionally produced as a folded paper piece (e.g., pamphlet or leaflet), brochures may also be distributed in digital formats.

Brochures are distributed through personal handouts, direct mail, inserts in newspapers or folders, and displays in brochure racks at high-traffic sites, especially in tourist areas. Although often used as a corporate marketing tool to promote products or services, brochures may also be classified as grey literature.

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