Breathe (Midge Ure song)

"Breathe"
Single by Midge Ure
from the album Breathe
Released22 March 1996 (1996-03-22) (Europe)
13 May 1996 (1996-05-13) (UK)
Length
  • 4:28 (album version)
  • 4:06 (radio version)
Label
SongwriterMidge Ure
ProducerRichard Feldman
Midge Ure singles chronology
"I See Hope (In the Morning Light)"
(1991)
"Breathe"
(1996)
"Guns and Arrows"
(1996)

"Breathe" is a song by Scottish singer Midge Ure, initially released in Europe on 22 March 1996, followed by the UK on 13 May 1996, as the first single from his fourth solo album, Breathe. The song was written by Midge Ure and produced by Richard Feldman. It was made famous by its use in a popular television advertising campaign of the Swatch, two years after its actual publication, which revived its commercial fortunes. The song eventually reached number one in Austria and Italy and entered the top 20 in three other European countries.