Bovril

Bovril is a thick and salty meat extract paste, similar to a yeast extract, developed in the 1870s by Scottish entrepreneur John Lawson Johnston. It is sold in a distinctive bulbous jar and as cubes and granules. Its brownish-black appearance is similar to Vegemite and Marmite. Bovril is owned and distributed by Unilever UK.

Bovril is made into a drink by diluting with hot water or, less commonly, with milk. It is used as a flavouring in soups, broth, stews and porridge, and is used as a spread, especially on toast. In 2004 Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian, but in 2006, reversed that decision and reintroduced beef ingredients to the formula.