Boulevard City

Boulevard City
بوليفارد سيتي
Previously known as Blvd Riyadh City
The Square sub-zone in Boulevard City, inspired by Times Square in Manhattan, New York
Interactive map of Boulevard City
بوليفارد سيتي
LocationPrince Turki al-Awwal Road, Hittin, Riyadh 13513, Saudi Arabia
Coordinates24°45′1″N 46°36′48″E / 24.75028°N 46.61333°E / 24.75028; 46.61333
Opened17 October 2019 (17 October 2019)
Operated byGeneral Entertainment Authority
National Events Center
Sela Entertainment
Operating seasonRiyadh Season
Area900,000 square metres (220 acres)
Websiteriyadhseason.com/en-US/zone/boulevard-city

The Boulevard City (also spelled Blvd City; Arabic: بوليفارد سيتي, romanizedBūlīfārd Sītī), formerly Boulevard Riyadh City (Arabic: جادّة مدينة الرياض) and simply known as the Boulevard, is a 220-acre (89 ha) mixed-use development at the Prince Turki al-Awwal Road in the Hittin neighborhood of Riyadh, Saudi Arabia, containing high-end retail and entertainment outlets. Opened in 2019, it operates primarily during the annual Riyadh Season entertainment festival. It has lent its name to the adjacent Boulevard World complex, which was inaugurated in 2022.