Boomerang (TV network)
Logo used since January 19, 2015 | |
| Country | United States |
|---|---|
| Broadcast area | Nationwide |
| Network | Cartoon Network (1992–2004) |
| Headquarters |
|
| Programming | |
| Languages | |
| Picture format |
|
| Ownership | |
| Owner | Warner Bros. Discovery Networks |
| Key people | |
| Sister channels | List
|
| History | |
| Launched |
|
| Closed | October 3, 2004 (block) September 30, 2024 (streaming service) |
| Former names | Boomerang from Cartoon Network (2000–2015) |
| Availability | |
| Streaming media | |
| Internet Protocol television | DirecTV Stream, Hulu + Live TV, Sling TV |
Boomerang is an American cable television network owned by the Global Linear Networks division of Warner Bros. Discovery. The network primarily broadcasts animated programming from the Warner Bros. Animation library, including Warner Bros. Cartoons and Hanna-Barbera productions among others.
Boomerang debuted in 1992 as a programming block on Cartoon Network dedicated to classic animation. The block eventually spun-off into its own separate network in 2000 due to channel drift, and by the late 2000s, began airing more modern and contemporary programming, including reruns of Cartoon Network original series. A 2015 relaunch aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network, and saw the network produce its own original programming, with a focus on contemporary reboots of franchises such as Looney Tunes and Scooby-Doo. In 2017, as the cable network lost coverage, Boomerang launched a standalone SVOD over-the-top streaming service, which operated until 2024.
As of November 2023, Boomerang is available to approximately 26 million pay television households in the United States — down from its peak of 47 million households in 2019.