Bonprix
| Company type | GmbH |
|---|---|
| Industry | multichannel fashion sale |
| Founded | 1986 |
| Headquarters | Hamburg, Germany |
Key people | Torben Hansen (managing director), Kai Heck, Carolin Klar, Matthias Wlaka, Marcus Ackermann (Chairman) |
| Revenue | €1.52 billion (2023/24) |
| Owner | Otto Group |
Number of employees | 2500 (2024) |
| Website | en.bonprix.de |
Bonprix Handelsgesellschaft mbH (stylised: bonprix Handelsgesellschaft mbH) is a German fashion company, headquartered in Hamburg. It is a subsidiary of Otto Group and is active in over 25 predominantly European markets.
As a multichannel provider, the company operates online and mobile shops as well as a mail order catalogue. In Germany, Bonprix is one of the largest online shops and ranked 4th in the 2023 EHI Retail Institute ranking of the highest-grossing online shops in the main product segment of fashion.