Blue economy

In economics, blue economy is the exploitation, preservation and regeneration of the marine environment. It is related to green economy, which focuses mostly on the sustainability of land-based activities. It overlaps with the ocean economy, except for the focus on sustainability.

The interpretations of what constitutes the blue economy varies among organizations. However, the term is generally used in the scope of international development when describing a sustainable development approach to coastal resources and ocean development. This can include a wide range of economic sectors, from the more conventional fisheries, aquaculture, maritime transport, coastal, marine and maritime tourism, or other traditional uses, to more emergent activities such as coastal renewable energy, marine ecosystem services (i.e. blue carbon), seabed mining, and bioprospecting.

Similarly to greenwashing, the term bluewashing has been proposed to describe false or misleading claims regarding an action's environmental impact on the marine environment.