Blitz campaign

In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time. Typically, blitz campaigns are geared toward local business and not a more widespread audience. It can also be called a heavy-up.

Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a product or business quickly to a local audience. One of the most common ways to complete a blitz campaign is to use search engines. A blitz campaign will often utilize a lot from search engine marketing, including search engine optimization (SEO) and the use of contextual advertising. E-mail is another method of delivering product or business information during a blitz campaign.

Marketing blitz campaigns can also feature the use of print mediums such as brochures, newspaper ads, magazine features, and coupons.