William C. Durant

For the historian William James Durant, see Will Durant.

William C. Durant
Portrait of Durant (c. 1916)
Born
William Crapo Durant

(1861-12-08)December 8, 1861
Boston, Massachusetts, U.S.
DiedMarch 18, 1947(1947-03-18) (aged 85)
New York City, U.S.
OccupationBusinessman
Known forFounder of General Motors and co-founder of Chevrolet
Spouses
Clara Miller Pitt
​
(divorced)​
  • Catherine Lederer (1886–1974)
ChildrenMargery Pitt Durant (1887–1969)
Russell Clifford Durant (1890–1937)

William Crapo Durant (December 8, 1861 – March 18, 1947) was an American businessman. A leading pioneer of the United States automobile industry, he was the founder of General Motors and a co-founder of Chevrolet. He created a system in which a company held multiple brands – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. He also founded Frigidaire.

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