Beyoncé 2024 NFL Halftime Show
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| Date | December 25, 2024 |
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| Location | Houston, Texas, United States |
| Venue | NRG Stadium |
| Headliner | Beyoncé |
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The NFL 2024 Christmas Day Halftime Show, also dubbed the Beyoncé Bowl, was the halftime entertainment for the Baltimore Ravens vs. Houston Texans game, which took place on December 25, 2024, at the NRG Stadium in Houston, Texas. The show was headlined by singer Beyoncé and marked the first halftime show for an NFL Christmas Day game.
Produced by Beyoncé's production company Parkwood Entertainment in collaboration with Jesse Collins Entertainment, the performance featured first-time performances of songs from Cowboy Carter (2024), with guest spots from collaborators Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, Shaboozey, and Post Malone. The show was conceived as a tribute to Texan rodeo culture and Black Southern and Western history, and featured over 500 performers including Western cultural figures such as Melanie Rivera, Myrtis Dightman, Nikki Woodward, Ja'Dayia Kursh, and Texas Southern University's Ocean of Soul Marching Band.
The show broke several viewership records and was praised by critics for its direction, staging, and themes. It received five nominations at the 77th Primetime Emmy Awards, winning for Outstanding Costumes for a Variety, Nonfiction, or Reality Programming. The performance was released as a standalone special on Netflix. On February 2, 2025, it was updated with an addendum announcing the Cowboy Carter Tour.