Bernd Schmitt

Bernd Herbert Schmitt
Born (1957-10-22) October 22, 1957
Heidelberg, Germany
Alma mater
Scientific career
FieldsMarketing
InstitutionsColumbia Business School, New York City
ThesisFunctional orientations toward advertisements and consumer products (1988)
Doctoral advisorDaryl Bem
Websitewww.meetschmitt.com

Bernd Herbert Schmitt is an American marketing researcher. He is the Robert D. Calkins Professor of International Business at Columbia Business School in New York City. Schmitt works in the fields of brand management and customer experience.

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