Berkley (fishing)

Berkley
Company typeBrand
IndustryFishing tackle
Founded1937
FounderBerkley Bedell
HeadquartersColumbia, South Carolina
Area served
Worldwide
ProductsFishing lines, rods, reels, lures, soft plastics, baits
ParentPure Fishing (owned by Sycamore Partners)
Websitewww.berkley-fishing.com

Berkley is a fishing tackle brand that was founded in Spirit Lake, Iowa, in 1937 by Berkley Bedell as the Berkley Fly Co. when he was only 16 years old. Today, it is part of Pure Fishing, a subsidiary of Sycamore Partners, which owns and manages the Berkley brand.