Beckii Cruel

Rebecca Anne Flint (born 5 June 1995), also known professionally as Beckii Cruel (ベッキー・クルーエル, Bekkī Kurūeru), is a British YouTuber, marketing entrepreneur, and former singer. Early in her career, Flint became known for her cover dance videos on YouTube, of which her channel has reached 20 million upload views and over 100,000 subscribers. In 2009, Flint's cover dance of "Danjo" went viral in Japan, and, by 2010, she was the 17th most subscribed user in the country. This led to a brief idol career in Japan, where Flint made her music debut through the No, Ballad Matsuri and No, Upper Matsuri compilation albums. She then released her debut solo single, "Just Wanna Have Some Fun", in 2010, and was a member of the international girl group Cruel Angels, with whom she released the single "Tsubasa o Kudasai".

After 2011, Flint transitioned her video content to fashion and also launched her own fashion label, Bcky Couture. In December 2016, Flint began focusing on online marketing and co-founded Pepper Studio, an influencer marketing agency in London, in March 2019.