Baedal Minjok
Native name | 배달의 민족 |
|---|---|
| Industry | food delivery |
| Founded | 2010 |
| Founder | Kim Bong-jin (businessman) |
| Headquarters | |
Area served | South Korea |
Key people | Kim Beom-Joon (CEO) |
| Products | Baedal Minjok Application |
| Owners | Woowa DH Asia Pte. Ltd. (89.55%) Takeaway.com Group B.V. (0.23%) Kim Bong-jin (8.36%) |
| Website | Baedal Minjok Official website |
Baedal Minjok (Korean: 배달의 민족; RR: Baedalui Minjok; lit. 'Nation of Delivery') is a South Korean food delivery company. Baedal Minjok is owned by Woowa Brothers Corp.
The company's revenue in 2020 was KRW 1.09 Trillion (US$960 Million). In March 2021, Woowa Brothers Corp. and the Baedal Minjok brand were acquired by Delivery Hero. Baedal Minjok is the largest food delivery application in South Korea. The South Korean delivery market is one of the largest in the world, worth US$8.6 billion in 2019. In the single month of August 2020, the industry recorded US$1.05 billion of sales. On April 12, 2021, Baedal Minjok announced the launch of a new product, 'Baemin 1 (one)' for gig workers.