Back-To-School Essentials

Back-To-School Essentials
Frame from the opening scene
AgencyBBDO New York
ClientSandy Hook Promise
Release dateSeptember 18, 2019
Directed byHenry-Alex Rubin
Production
company		SMUGGLER
CountryUnited States

"Back-To-School Essentials" is a 2019 public service announcement (PSA) by American 501(c)(3) non-profit organization Sandy Hook Promise. Created as a shock piece, the PSA received the 2020 Primetime Emmy Award for Outstanding Commercial.

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