BBK Electronics
Native name | 广东步步高电子工业有限公司 |
|---|---|
Romanized name | Guangdong BBK Electronics Industry Co., Ltd. |
| Company type | Private |
| Industry | Consumer electronics |
| Founded | 18 September 1995 |
| Founder | Duan Yongping |
| Defunct | 7 April 2023 |
| Fate | Split and deregistered |
| Successors | Oppo Vivo |
| Headquarters | Futian District, Shenzhen, China |
Area served | Worldwide |
| Products | Smartphones Smart TVs Hi-Fi Home theatre Audiovisual |
| Brands | BBK Oppo Vivo iQOO OnePlus Realme |
| BBK Electronics | |||||||
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| Simplified Chinese | 广东步步高电子工业有限公司 | ||||||
| Traditional Chinese | 廣東步步高電子工業有限公司 | ||||||
| Literal meaning | Guangdong Bu Bu Gao Electronics Industrial Corporation Ltd. | ||||||
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BBK Electronics Corporation was a Chinese multinational electronics conglomerate, created by Duan Yongping. It was a leading consumer electronics brand specialising in audio and video equipment, home entertainment products and home appliances. It also acted as an investor in leading companies in various sectors of consumer electronics. The company specialized in developing consumer electronics products such as smartphones, tablet computers, smartwatches, smart TVs, Hi-Fi equipment, Blu-ray players, and digital cameras.
The company was deregistered on 7 April 2023 as it split its component brands off into separate companies or brands. The reported reasoning for this was to avoid regulatory scrutiny on Chinese companies.
As of 2026 the companies include Oppo, OnePlus (which operates as a subsidiary of Oppo), Realme, Vivo and IQOO (which operates as a subsidiary of Vivo).