B. J. Fogg
B. J. Fogg | |
|---|---|
Fogg in 2017 | |
| Born | Brian Jeffrey Fogg August 7, 1963 Dallas, Texas, U.S. |
| Alma mater | |
| Known for | |
| Scientific career | |
| Fields | Captology |
| Institutions | Stanford University |
| Thesis | Charismatic computers (1997) |
| Website | www |
Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.