Assadization

Assadization, sometimes also called Alawization, refers to the process of consolidation of power in Ba'athist Syria, which started under President Hafez al-Assad. Assadization had no clear time frame, with it beginning almost immediately after the Assad family came to power and continuing until the fall of the Assad regime. The desire of the Assad family to build a personalistic dictatorship led to the general Assadization of all spheres of life in the country, including the army, the party, the education system, as well as to the spread of propaganda and the cult of personality. The term "Assadization" has also become a household word in some news articles.

The debunking of the personality cult and the entire legacy of the Assad regime became known as De-Assadization.

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