Arnold Mitchell (social scientist)

For the English footballer, see Arnold Mitchell (footballer).
Arnold Mitchell
Born(1918-02-18)February 18, 1918
New York City, New York
DiedJuly 17, 1985(1985-07-17) (aged 67)
Menlo Park, California
Scientific career
InstitutionsSRI International

Arnold Mitchell (February 18, 1918 – July 17, 1985) was a social scientist and consumer futurist who worked for SRI International and created a noted psychographic methodology, Values, Attitudes and Lifestyles (VALS).

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