Applied Art Forms

Applied Art Forms (stylised in all caps and abbreviated as A/A/F) is a fashion brand based in Amsterdam, Netherlands. It was founded by Scottish musician Guy Berryman in October 2020, following three years of development. He assumed design and creative direction roles along with Marcel Verheijen, taking cues from vintage, utilitarian, military and workwear clothing. Product distribution started online and gradually expanded through retail companies such as Dover Street Market. Fashion outlets have praised the brand for developing minimalist and adaptable pieces. Despite being originally tailored for male bodies, they are marketed as unisex.