American Safety Razor Company
| Formerly | Personna American Safety Razor Company |
|---|---|
| Company type | Subsidiary |
| Industry | Metallurgy |
| Founded | January 1906 |
| Fate | Filed for bankruptcy in 2010, acquired by Energizer Holdings |
| Headquarters | Verona, Virginia, U.S. |
| Products | Safety razors, shaving brushes, and other personal care products |
| Parent |
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. It produces a range of personal care, medical and industrial blades with manufacturing operations in the Czech Republic, Germany, Israel, Mexico and the United States.