American Safety Razor Company

American Safety Razor Company
FormerlyPersonna American Safety Razor Company
Company typeSubsidiary
IndustryMetallurgy
FoundedJanuary 1906 (1906-01)
FateFiled for bankruptcy in 2010, acquired by Energizer Holdings
HeadquartersVerona, Virginia, U.S.
ProductsSafety razors, shaving brushes, and other personal care products
Parent

American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. It produces a range of personal care, medical and industrial blades with manufacturing operations in the Czech Republic, Germany, Israel, Mexico and the United States.