Alexander Oakes

Alexander Waddington Oakes (born November 1968) is a British businessman, and the co-founder and an executive of Behavioural Dynamics Institute and SCL Group (formerly Strategic Communication Laboratories), the parent company of Cambridge Analytica and her sister AggregateIQ; the companies became known to a wider audience as a result of the Facebook–Cambridge Analytica data scandal involving the misuse of data. From the early 1990s, Oakes' companies, operating under succession of names, were contracted to assist political campaigns and governments in a variety of countries.