AdvoCare

AdvoCare International
Company typePrivate
IndustryDietary supplements
Founded1993 (1993) in Carrollton, Texas
FounderCharles E. Ragus
Headquarters,
Area served
United States
Key people
Christina Helwig (CEO)
ProductsDietary supplements, personal care
RevenueUS$ 400 million (est.) (2013)
Number of employees
247 (est.) (2013)
Websitewww.advocare.com

33°00′38″N 96°40′37″W / 33.01053°N 96.676928°W / 33.01053; -96.676928

AdvoCare International, LLC is an American dietary supplement company, headquartered in Richardson, Texas. They develop and distribute a range of wellness products, including energy, hydration, gut health, immune support, and sports performance products. Founded in 1993 by Charles E. Ragus as a multi-level marketing model. In 2019, AdvoCare transitioned to a consumer omnichannel model after being charged with operating a pyramid scheme in 2018.