Advertising to children

Advertising products or services to children raises questions regarding the application, duration, impact on youngsters, and ethical considerations surrounding the practice of targeting children with advertising. Understanding the effects of advertising on children's behavior and well-being is a complex and evolving field of study.

Advertising is defined by national laws and advertising standards. In advertising law, the definition of a child varies from one jurisdiction to another, but the age of 12 is commonly used as a cut-off point Various countries and jurisdictions have restrictions or bans on advertising to children. The European Union also has framework legislation in place which sets down minimum provisions on advertising to children.

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