Admirável Chip Novo
| Admirável Chip Novo | ||||
|---|---|---|---|---|
| Studio album by | ||||
| Released | 3 April 2003 | |||
| Recorded | 2002–2003 | |||
| Genre | ||||
| Length | 39:21 | |||
| Label |
| |||
| Producer | Rafael Ramos | |||
| Pitty chronology | ||||
| ||||
| Singles from Admirável Chip Novo | ||||
| ||||
Admirável Chip Novo is the debut studio album by Brazilian artist Pitty. It was released on 3 April 2003 through the independent label Deckdisc. After stepping away from her role as vocalist for the hardcore punk band Inkoma, Pitty continued composing new songs but had no immediate plans to record them. In 2002, she was approached by producer and Deckdisc executive Rafael Ramos, who requested a cassette tape of her compositions featuring her voice and acoustic guitar. After reviewing the material, he signed her to the label under a multi-album deal. Pitty traveled to Rio de Janeiro to work on the album with musicians such as Joe, Peu Sousa, and Duda Machado. The album features 11 original tracks, all written solely by Pitty except for one co-written song. Musically, it blends hard rock and alternative rock, with lyrics that critique social norms and consumerism.
Admirável Chip Novo received mixed reviews from music critics, who praised it as a strong debut project. At the 2004 Latin Grammy Awards, the album was nominated for Best Brazilian Rock Album. Commercially, it became the album through which Pitty was "discovered" and gained nationwide recognition in Brazil. It was certified platinum, recognizing over 200,000 copies sold.
Six singles were released from the album, including "Máscara", "Admirável Chip Novo", and "Teto de Vidro", whose music videos became hits on television channels and were featured in TV soundtracks. Additionally, the videos earned Pitty multiple nominations at the MTV Video Music Brazil over the next two years. To promote the album, Pitty performed on several TV shows and embarked on a nationwide tour. Retrospectively, critics highlight the album's influence on Brazilian popular music at the time, particularly how it helped reinvent Brazilian rock in the mainstream culture of the 2000s. They also emphasize how Pitty drew younger audiences to the genre during an era dominated by romantic pop artists.